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◇ OUR MISSION AND STORY

Helping Retailers and Growers Build Profitable, Sustainable Programs

Fertilizer Company Focused on Practical Results in the Field

Crop health does not have to come at the cost of eco health. With the right products, crops can coexist with healthy natural environments, while growers and retailers improve long-term performance.

Our Team

Experienced leaders and field specialists dedicated to serving retailers and growers with responsive, knowledgeable support.

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Van Wiebe

President

Buhl, ID
(208) 543-9231
[email protected]

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Michael Emrick

Agronomist, PCA, CCA

Madera, CA
(559) 387-8004
[email protected]

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Guy Pugh

OK, KS & TX Sales Representative

Beaver, OK
(405) 834-8581
[email protected]

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Mark Bissett

CA Sales Representative, PCA, CCA

Madera, CA
(559) 706-4862
[email protected]

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Brynli Vander Stelt

Chief Operations Officer

Buhl, ID
(208) 420-5401
[email protected]

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Geoffrey McInnes

Director of Sales - PNW

Filer, ID
(208) 329-3319
[email protected]

Our Mission

At the Wave Group our mission is to create value for our customers and growers. We are a small but agile entrepreneurially minded company. Our goal is to partner with American Farmers to help them stay profitable not only today but for the generations following.

It is of key importance to us to improve our growers' bottom line. We have an innovative team that is constantly researching and developing to proactively anticipate the needs of our agriculture industry. We are here to help keep the Family Farm in the family.

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Our Key Values

These principles guide how we build products, support retail partners, and help growers succeed season after season.

Accessing Performance

We focus on practical programs that drive measurable field outcomes and stronger product confidence.

Fits Any Size Operation

We support healthier crop systems by promoting nutritionals that work with long-term soil and ecosystem balance.

Backed by Research

We help retailers and growers strengthen margins through smarter input strategies and dependable support.

Work with the Wave Group Team

Whether you are a retailer looking to grow your category or a grower evaluating next-season nutritionals, we can help you build a program that fits your crops, region, and business goals.